Tag Heuer x Porsche Formula E
Tag Heuer and Porsche are an indomitable force in the Formula E racing world.
There’s nothing like the smell of Formula E racing. Just kidding! This race is ALL electric. We helped to shoot and create this content alongside our good friend Keiron Berndt. There was more to just capturing the race however. We needed to capture and edit content that spanned over an entire week. This included interviews with the drivers, capturing the Formula E cars driving around the city, carpool karaoke (4 people in a car spit balling questions to one another), fitness pieces with the drivers, and live editing. The week as a whole was a massive undertaking, but we went above and beyond for Tag Heuer & Porsche and exceeded their expectations.
memories from the set
“Making a movie is like building a watch because a watch is so small and you only can fit so many things inside it that all the pieces really do need to work together.” - William Eubank
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What it took