core services
core services
core services
Pre-Production
Every successful shoot starts with a
Solid Plan.
Solid Plan.
We make sure your story, schedule, and goals align before the cameras roll.
Whether you’re starting with a completed script or just a concept, we break it into a clear, workable plan. Our New York commercial video production team handles treatments, casting, location scouting, and permits early in the process.

We know the right spaces — from Long Island waterfronts to Manhattan studios — and match them to your vision. Shot lists and call sheets are built for realistic timing, keeping the day on track and the crew focused from first call to final shot.
01.
Concept Development
We take your initial idea, whether fully scripted or loosely defined, and develop it into a clear creative blueprint. Treatments, lookbooks, and reference decks ensure everyone — from the client to the camera operator — understands the vision before shoot day.
02.
Casting & Locations
From sourcing the right on-camera talent to securing a perfect Long Island waterfront or Manhattan studio, we manage casting calls, location scouting, and all permits, so you’re not dealing with last-minute hurdles.
03.
Scheduling
Our team builds realistic timelines and detailed call sheets that balance creativity with efficiency. This keeps production days running smoothly and helps avoid costly overtime.
04.
Pre-Visualization
Using mood boards, lighting diagrams, and storyboards, we map out the look and feel of your project before the first shot is taken. This helps align expectations and saves time on set.

Pre-production sets the creative and logistical foundation for the entire project

Decisions made here shape how efficiently the shoot runs, how well the story is told, and how consistent the final visuals will be. Skipping this stage or rushing it means the production starts without a clear map — and every stage after feels it.