“I began to realize that the camera sees the world differently than the human eye and that sometimes those differences can make a photograph more powerful than what you actually observed.”
- Galen Rowell
Event coverage is in our DNA. Most of us on the team started with lifestyle photography, where telling a story is the key. Large events, with limited time and many points to cover, have made us experts in fast paced work environments. We are no strangers to massive sized events. On one of our more recent jobs with Lexus Racing each crew member had racked up over ten walking miles per day during a 24 hour endurance race, all while lugging around heavy gear.
Moving to a portrait and studio environment, we have explored the world of lighting and set design. In this world images need to evoke emotions, which is a fascinating challenge that we have been thriving in.
In corporate and portrait photography the interaction with the subject is main focus. Working with talent to make them comfortable in front of the camera is one of the key foundations for posing. This is where our personalities shine.
On the other side of the spectrum, product photography gives you infinite creativity. A blank slate where backgrounds, lighting, and ideas create emotion and convey feelings from images that do not inherently have a story. The thought process behind what might seem as a simple product image can be immense. Composition, lighting, and complex rigs all come together with attention to detail to make the product stand out.
“Photography is not about cameras, gadgets and gizmos. Photography is about photographers. A camera didn’t make a great picture any more than a typewriter wrote a great novel.”
- Peter Adams